See coverage of our CEO's recent presentation on this topic at IPMI Jakarta
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“Corporate philanthropy provides a mechanism whereby businesses and organizations can contribute to and help the communities which have made them successful, and can also provide a powerful mechanism for fostering social change” by Cliff Kurtzman, Executive Director, MyCityRocks
"HP in all of our legacies has always believed that giving back to the community is part of our responsibility. It is part of who we are... I think that giving back to communities, making a positive difference in communities, and reaching out and engaging those that are underprivileged or underserved or underaccessed is not just the right thing to do, is not just a good thing to do, it is not just something that makes our hearts feel better. It is a smart business thing to do. We are a technology company. Innovation is our life's blood.” HP (Hewlett Packard) Chairman and CEO Carly Fiorina
Ben & Jerry's: This popular ice cream producer promotes a product mission that "continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment." (Source: Ben & Jerry's Mission Statement.) The company also promotes value of employee development and positive contributions to local, national, and international communities. The company seeks to provide balance there, promoting peace, minimizing waste, and maintaining safe food production standards.
Microsoft Corporation: This company sees their international expansion as global benefit in itself. Following CEO Bill Gates' lead, Microsoft employees individually donate generous amounts of money to nonprofit organizations. Instead of direct involvement and CSR reporting, Microsoft focuses on providing software, training, business opportunities, and technological advancements to areas of the world and communities that might not otherwise receive such opportunities.
Seventh Generation: The ultimate mission of Seventh Generation is to sell and promote the use of safe, non-toxic household products including organic tampons, biodegradable laundry products, chlorine-free diapers and baby wipes, and trash bags made mostly from recycled plastic product.
Because of its products, Seventh Generation is a natural leader in Corporate Social Responsibility. Seventh Generation promotes consumer education, providing the public with information about toxins in most common household products. Seventh Generation products alone have saved 1,313,700 gallons of petroleum, among other nonrenewable resources.
Starbucks Coffee Company: Starbucks begins at the bean, ensuring fair pay and healthcare services for coffee bean growers. Starbucks takes pride in supporting the communities that grow their product. Starbucks also passes this immense profit on to its employees. Starbucks partners receive exemplary health benefits for working part time, including dental, life insurance, AD&D, and more. Starbucks also offers its employees stock benefits and gives employees stock each quarter.
The company has also ensured environmental responsibility, making its drink sleeves out of 10% post-consumer product. The company's commitment to diversity and equality are ranked above profitability in its list of core values. Starbucks also stresses community involvement, encouraging partners to volunteer for community causes. Store donations to community events and fundraisers are frequent.
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Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit.
For some more information on Corporate Social Responsibilty (CSR), try these links:
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